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Common Press Release Mistakes Women in Business Face Tougher Challenges with Brand Identity 5 Ways to Create Advertising Guaranteed to Increase Your Bottom Line 6 Ways Others Can Promote Your Business Getting Customers to Help You Market Getting the Most from Your Business Cards5 Ways To Create Advertising Guaranteed To Increase Your Bottom Line
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Make Them An Offer They Can't Refuse
• Put a special and irresistible offer in you ad
• Spell out what makes your company unique
• State one or more important benefits of working with you -
Tell Them What Others Say About You
• Testimonials work because people generally believe things from a third party that they would not believe if you told them yourself. -
Give Them A Reason To Do Business With You
• Ask yourself how a company can benefit from your service or product then clearly state the benefit in your ad -
Tell Your Message To A Specific Audience
• By knowing your audience, it is easier to define your message and to select how, when, and where to dispense your message. -
Give Your Audience Incentives To Take Action!
• Offer discounts
• Limit offers to today only, this week, etc.
Candace Schoner is the owner of Lapdog Productions, a small marketing and advertising agency located in Charlottesville, Virginia. During her early career, she was known by her married name Krevansky and created and sold three other businesses (Innovative Marketing, After 6 Speed Dating and More! Monthly).
